SEA Dining and Retail Rebranding
In-terminal collateral brings the outside in with watercolor illustrations of local interest. Other collateral uses clean and modern product and lifestyle photography.
Seattle-Tacoma International Airport was recently rebranded with a new logo and palette. The dining and retail group within the airport commissioned our team to rebrand their identity and collateral in a complementary style with a strong sense of place. The Seattle area has such a unique combination of natural beauty and vibrant arts and culture, it was the perfect starting point.
The watercolor style we employed was inspired by the way Seattle looks through a rainy window. The color palette reflects the nature surrounding the city.
SEA’s dining and retail group’s logo is based off the new airport brand, but gives them a unique identity. A cohesive and evocative image library allows us to connect all collateral with the area.